This is a great piece of communication:
- It's entertaining
- It's full of life (living way beyond its original channel).
- With over 760,000 views on You Tube alone (in first 6 days) along with the evidence of all the punters reaching for their phones and taking pictures and films in the 'ad' itself - it's effortlessly triggering the exact response the brand is shouting from the rooftops: Life is for sharing.
So in this particular case, any attacks of - "I've seen large dance troupes do acts in public spaces before" - aren't going to fly. It's a great idea and it works. Just a shame about the nasty pink branding and annoying little T-mobile noise at the end.
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January 20, 2009
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Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one
Posted by: North Face Jackets | December 05, 2011 at 09:34 AM
Trump made money by investment and 50 cent made money by rapping... I suggest each one stick to his world and no one will get hurt.
Posted by: Penny Stocks | May 09, 2011 at 07:33 AM
Good business.I really like it.
Posted by: Penny Stocks | December 11, 2009 at 11:28 AM
Excellent video.I tend to agree.Having a business blog hosted in the website does help in getting good back links.
Posted by: Penny Stocks | April 28, 2009 at 12:14 PM